An effective logo has always been one of the cornerstones of advertising. Everyone can imagine certain business logos that are iconic and instantly bring to mind certain ideas and emotions, but what exactly is it that makes an effective logo? What does a business’ logo say about the business itself?
That is a surprisingly difficult question to answer. After all, a logo is just a static image, but it has to tell people what a company is about at the merest glance. Whether it’s as simple as stylized text or a detailed drawing of a company mascot, the right logo can say a lot about a company and stick in people’s minds for years. This is why it’s so important for independent start-up businesses to find a great graphic designer that can create a memorable image that can serve as your business’ logo and to recognize what really makes a logo great.
The most important part of a logo is its visual appeal. Every element of an image has its own effect on the viewer. For example, different colors seem to have different effects on people. Cooler colors such as shades of blue have a calming effect, while red and yellow stimulate the appetite. This is why so many fast food logos are primarily red and yellow. Font is also very important for text-based logos. Solid block letters convey power, authority and professionalism and would be ideal for something like a law firm, while softer cursive font might be more appropriate for a line of beauty products or baby clothes.
Naturally, a good logo also has to be as unique as possible. One of the biggest mistakes that a company can make is to come up with a logo that looks too much like another company’s logo. Not only does this confuse would-be clients, but they begin to associate a business’ logo with its competition, something that is counter-intuitive in the world of advertising.
Businesses large and small need to have some kind of company logo, even if it is only going to be seen on business cards. Fortunately for companies located in or around Westminster, Colorado, there is a great graphic design and printing company available that can design logos and advertisements of all kinds. Reflection Signs & Graphics specializes in signs and vehicle wraps that can provide valuable advertising to practically any business. Our expert staff utilizes the latest technology to create the best vehicle wraps, signs, banners and other custom projects for our clients.